The Broad: Director of Marketing and Communications
The Broad has reimagined the 21st century museum visitor experience to create a welcoming, accessible, and inclusive environment from the museum’s physical design, to its online ticketing, to its visitor services program. The museum, which opened in September 2015, welcomes more than 900,000 visitors per year, 60% of whom are under the age of 35, and 63% of whom identify as BIPOC (Black, Indigenous, and People of Color).The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984.
The Broad has been rewriting the norms and traditions of contemporary art museums since its founding and is well positioned to be a catalyst for continued change and progress. A vital member of the leadership team who will assist The Broad in these efforts is the Director of Marketing and Communications (DMC). Reporting to both the Director and Deputy Director, the DMC will be creative, collaborative, and forward-thinking and will provide both strategic vision and leadership, and operational expertise and skills to achieve excellence in all things marketing and communications, including media relations, advertising, social media, and audience development efforts. The DMC will be a subject matter expert in marketing and communications, approaching the work with a goal of continual improvement and innovation. The DMC will include approaches outside of the box of conventional cultural marketing, reaching across digital and traditional platforms, and ultimately continue to establish an exciting and enduring local, national, and international identity for the museum as a welcoming, inclusive, and premier cultural destination.
The DMC will understand the importance of meeting this transformative moment in the global museum sector. They will engage with museum staff and leadership to cultivate a culture of openness, nimbleness, and curiosity to support The Broad in the critical conversation around DEI, and the nuances of how museums effectively engage with the communities they serve. The DMC should have a deep personal commitment to, and understanding of diversity, equity, social justice, accessibility, and inclusion issues as well as a commitment to working across differences.
Specific responsibilities include:
Strategic Marketing and Communications Thought Leadership – Develop and implement a strategic communications and marketing plan to maximize awareness of and audience for the museum and its programs.
Collaborative Relationship Building – Champion expanding the voice of the museum and telling its stories.
Lead Public Relations and Communications Efforts – Create and manage media relations and public information strategies—local, national, and international.
Lead Marketing and Branding Efforts – Develop and implement integrated marketing plans for exhibitions, public programs, events, and e-commerce. Craft and implement a holistic and top-performing social media strategy, with an ability to engage an audience across ages, locations, identities, and a spectrum of exposure to contemporary art. Continue to drive forward corporate sponsorship and partnership on behalf of The Broad.
Oversee Audience and Institutional Research – Track attendance metrics and data, evaluate visitor satisfaction and trends, and report to management with recommendations for improvement.
The ideal candidate will have the following professional and personal qualities, skills, and characteristics:
- A record of professional experience that demonstrates progressive responsibilities and significant hands-on marketing and communications experience;
- Deep experience in all areas of marketing, including: website tracking and metrics; social media; PR and advertising; videography and photography; email marketing and communications; CRM database; SEO; mobile engagement platforms; E-commerce, including website optimization, email acquisition strategies, and customer conversion;
- Exceptional communication skills, verbal and written, internally focused and externally focused;
- Drive and ambition to pursue excellence;
- Skilled at managing within a compact and nimble organization, responsible for both high level strategy and logistical implementation;
- Deep curiosity about contemporary art and culture;
- Experience in marketing and communications for visitor/customer focused organizations such as cultural, arts, or tourism is preferred.
The full position profile can be found here.
Employment is contingent upon a satisfactory background check. You must be legally authorized to work in the United States for any employer.
Compensation & Benefits
Salary is commensurate with skills and experience. Excellent benefits including health, dental, vision, and a comprehensive 401k retirement savings plan.
Koya Leadership Partners, the executive search firm that specializes in mission-driven search, has been exclusively retained for this engagement. To make recommendations or to express your interest in this role, please visit this link here. All nominations, inquiries, and discussions will be considered strictly confidential.
Equal Opportunity Employer
The Broad is an equal opportunity employer and we aspire to reflect the diversity of Los Angeles in both our staff and visitors. It is the policy and practice of The Broad to offer equal opportunity consistent with applicable federal and state law in all aspects of employment. All employment decisions will be made in compliance with applicable federal and state laws prohibiting discrimination on the basis of race (including traits historically associated with race, including but not limited to, hair texture and protective hairstyles), religion, creed, color, national origin, ancestry, marital status, sex, pregnancy, gender, gender identity, gender expression, age, medical condition (as defined by California law and including Acquired Immune Deficiency Syndrome (AIDS), actual or perceived), genetic information, physical or mental disability, sexual orientation, military or veteran status, having filed a discrimination complaint or any other status protected by applicable law.
The Broad believes that by actively building a workforce of dynamic people from the widest possible range of backgrounds, we can innovate and inspire and engage with the widest possible audience.
The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.
For additional information, visit: https://www.thebroad.org/employment/director-marketing-and-communications