The Andy Warhol Foundation for the Visual Arts : Communications Manager
The Communications Manager develops and implements an integrated communications strategy that takes a holistic approach to the foundation’s core activities (grants, licensing, and catalogue raisonné). The position encompasses a broad range of communications responsibilities, including media relations, social media, and management of the foundation’s digital presence. The Communications Manager ensures a positive and engaged public image for the foundation, and promotes the foundation’s core values to the visual arts community, other funders and partners, and the general public in alignment with the foundation’s priorities. The position is the sole communications person on staff so candidates must be independent workers, and comfortable with both “big picture” strategy development as well as hands-on day-to-day implementation. In addition to working closely with all departments at the foundation, the Communications Manager has considerable contact with press, grantees, and the foundation’s board of directors.
• In consultation with members of the board, President, and key staff members, develop, implement, and manage a comprehensive communications plan, which integrates all the foundation’s activities and directs them toward specific institutional goals.
• Supervise all aspects of the foundation’s media relations. Initiate opportunities to strengthen the foundation’s public profile through earned media on both a local and national level. Establish and maintain good relationships with representatives of the media; develop extensive coverage of foundation initiatives, including biannual grants, foundation-initiated programs, licensing agreements, and publications.
• In consultation with the President, key staff members, grantees, and/or partners, shape public statements about foundation policy, positions on current issues affecting the foundation, its core values, the visual arts community, and/or other matters the foundation deems relevant. Serve as official spokesperson in absence of or in lieu of the President, depending on the importance of the situation. Advise the President and staff on public relations implications of organizational policy and program decisions.
• Manage the foundation’s social media presence on Instagram, Facebook, and Twitter; share visually engaging content that aligns with institutional goals and utilizes best practices; monitor insights across platforms, and adapt strategies to increase engagement.
• Oversee redesign of the foundation’s website, including identifying and managing a design partner/firm. Site should be responsive, ADA compliant, and reflect the visual language of Andy Warhol and the visual arts community the foundation supports.
• Manage foundation’s current website and blog; post regular updates about grant deadlines, award announcements, and other foundation initiatives using a custom CMS.
• Distribute and monitor foundation’s brand guidelines with grantees, licensees, and other partners; act as internal creative point person for foundation communications to ensure they meet the guidelines for foundation identity and branding.
• Meet regularly with President, CFO, and department heads to discuss marketing strategies for foundation-supported programs, publications, and initiatives. Work with grantee organizations, licensees, and other partners on coordinated media strategies and campaigns to raise visibility of foundation as appropriate.
• Share relevant staff activities, including lectures, published essays, and participation in scholarly symposia with press, on social media, and others as appropriate.
• Foster and maintain network of communications contacts in the field, including marketing and communications staff of other foundations, arts organizations, and communications professionals in the philanthropic sector.
• Distribute internal communications as needed to keep staff better informed about foundation activities, including foundation-supported exhibitions and programs in the NY region, licensing department launches, and other initiatives that may be of interest.
• Monitor developing stories about the foundation and develop communications strategies as necessary.
• At least seven years of senior-level experience in communications, preferably in the arts and with a nonprofit institution.
• Experience orchestrating an earned media plan, including building a press list, forming relationships with media, writing press releases, and monitoring media engagement.
• Tech savvy. Comfortable with HTML, content management systems, Adobe Photoshop, Google Analytics, and email marketing software such as Mailchimp.
• Experience managing business social media accounts on Instagram, Facebook, and Twitter, including initiating campaigns and monitoring activity using social media tools and analytics.
• Experience overseeing brand identity and website redesign projects preferred.
• Thorough knowledge of Andy Warhol and contemporary art with awareness of greater trends in philanthropy, nonprofit institutions, and the visual arts world.
• Bachelor’s degree required.
About The Andy Warhol Foundation for the Visual Arts:
In accordance with Andy Warhol’s will, the mission of The Andy Warhol Foundation for the Visual Arts is the advancement of the visual arts. The foundation runs an innovative and flexible grants program while also preserving Warhol’s legacy through creative and responsible licensing policies and extensive scholarly research for ongoing catalogue raisonné projects. To date, the foundation has given over $200 million in cash grants to over 1,000 arts organizations in 49 states and abroad and has donated 52,786 works of art to 322 institutions worldwide.
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position; they do not purport all functions of the position. Employees may be assigned other duties and the essential functions of the position may change or be changed as necessary.
The foundation values inclusivity and aims to reflect the true diversity of the contemporary arts field. Applications from women, people of color, and those from under-represented communities are encouraged.
Nominations and applications will be accepted until the position is filled. Interested parties should please submit a cover letter and resume. No calls, please.