Isabella Stewart Gardner Museum : Marketing Manager

Description

The Isabella Stewart Gardner Museum is seeking an experienced, energetic and analytical marketing professional who will be responsible for the development and implementation of marketing strategies to promote programming areas of the museum. Working in conjunction with the Director of Marketing, the Marketing Manager will play an integral role in the branding and marketing of the museum and the museum’s cornerstones — Collections, Contemporary Art, Landscape, Music and Education. 

As an integral member of the marketing team, the Marketing Manager is responsible for assisting in the development of integrated marketing plans that build visibility, and drive visitor volume (admissions and ticketed events). As a key contributor to the Marketing Team you will be responsible for delivering insights and analysis around traditional and digital campaigns, leading to continuous improvement of programs and optimization of spending. If you are highly motivated, with the ability to think creatively and bring new perspectives to the Marketing team while also able to effectively manage changing priorities and assist in completing projects under tight deadlines we want to hear from you.

Key Responsibilities

  • Develops and manages program related budgets
  • Acts as Marketing Department liaison with museum curators and public programming to understand and promote programming initiatives 
  • Develops strategy and manages creative campaigns and associated marketing plans from development through execution within the museum utilizing traditional, new media and grassroots marketing 
  • Responsible for online and in person lead generation efforts driving general admission and ticketed event sales, and associated dashboards
  • Works closely with Membership Manager on the ladder of engagement 
  • Manages all aspects of target audience development, design, collateral, list acquisition, email campaigns, and strategic partnerships
  • Plans, buys and manages online and offline advertising
  • Analyzes and evaluates the results of marketing & advertising efforts
  • Monitors competitive environment including museums and outside cultural organization for best practices
  • Oversees museum wide email strategy and execution and website content creation
  • Copy edits work developed in-house in conjunction with Marketing Communications Manager
Requirements
  • Bachelor’s degree with 7+ years of marketing/advertising experience
  • Proven experience of client relationship and management skills 
  • Strong project management capability
  • Excellent writing, organizational, analytical and presentation skills
  • Keen eye for good design
  • Knowledge of and comfort with the evolving media landscape and media consumption habits
  • Team player able to partner with colleagues from a wide range of areas
  • High energy, able to juggle multiple initiatives and laugh while doing so
  • CRM experience is a must have, experience with Tessitura CRM is a real plus
  • Has interest and enthusiasm for the arts
  • Results driven and enduring optimist

 

To apply, visit: https://recruiting.paylocity.com/Recruiting/Jobs/Details/143606

 

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