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WAF Members Virtual Events Schedule

Join our virtual events to connect with your peers in other Art Foundations around the world, whilst sharing your expertise, experiences, and knowledge, helping to drive our sector forward.

1:1 with Inês Brandão, Head of Cultural Mediation and Digital Strategy at Calouste Gulbenkian Museum

Join Inês Brandão, on Zoom, for a three-part series bringing together Mediation and Education leaders from across our membership, providing a platform for important discussions around these topics and enabling questions to be shared and answered. These calls will be limited to 10 Art Foundations, to ensure productive and practical exchanges can take place.

Part 1/3

Accessibility, Inclusion, Participation and Representation: strategies and limitations

  • What does each mean?
  • How (should we) promote these values as the core of overall museum practice?
  • What are the limitations (are there any?) of the participatory model?

Part 2/3

Digital mediation and its role in museum education

  • How do we develop a consistent strategy for digital mediation?
  • In an art museum, what are the benefits (and limitations) of digital mediation?
  • The tension between one-size fits all and individualised contents and platforms

Part 3/3

Tourism, education and leisure – which strategies for which audiences?

  • How do we manage different needs from different demographics.
  • Leisure v learning or learning while leisure?
  • Market v educational approach in mediation

Catch up by watching this recorded call in the WAF Members Hub House

Monday 13 February 2023

10:30 EST | 15:30 GMT | 16:30 CET

Wednesday 26 April 2023

10:30 EST | 15:30 GMT | 16:30 CET

WAF Roundtable: Communications & Marketing

1:1 with Leonie Merkl, Communications Manager at Kunstnernes Hus

Join Leonie Merkl, on Zoom for a three-part series bringing together Marketing and Communication leaders from across our membership, providing a platform for important discussions around these topics and enabling questions to be shared and answered. These calls will be limited to 10 Art Foundations, to ensure productive and practical exchanges can take place.

Part 1/3

How to make the most of an exhibition on social media?

  • Making exhibitions more accessible and attracting an audience
  • What content to produce and when to show it? What works and what doesn’t?
  • Should art institutions be following social media trends?
  • How to interest a broad audience in a lesser well-known artist – or is that even necessary?

Part 2/3

Advertisements & target audiences

  • Target audience vs. core audience
  • Determining and reaching a target audience
  • Best practices for advertising on Instagram, Facebook, or other digital and analog platforms
  • Priorities, priorities, priorities – getting the most out of a small marketing budget
  • The importance and impacts of SEO
  • What can we learn from analytics and insights?

Part 3/3

How to have a communications strategy and deliver it

  • Expressing your institution’s core values by means of communication
  • How to identify your unique selling point and tone of voice
  • As a professional institution, how personal can – and should – you get?
  • How to navigate and acknowledge political events and movements?
  • How dependent are we on social media apps – are other channels such as newsletters still a thing?

Catch up by watching this recorded call in the WAF Members Hub House

Wednesday 11 January 2023

10:30 EST | 15:30 GMT | 16:30 CET

Wednesday 15 March 2023

10:30 EST | 15:30 GMT | 16:30 CET

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