In this video, we interview Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli and President of Pirelli HangarBicocca. He founded Pirelli HangarBiccoca in 2004 by converting a former industrial plant into an institution for producing and promoting contemporary art. In his interview, Tronchetti Provera describes Pirelli’s tradition of being close to the world of art and culture and having the privilege of “achieving harmony.”

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