di Rosa Center for Contemporary Art : Marketing and Communications Manager
POSITION TITLE: Marketing and Communications Manager
REPORTS TO: Executive Director
CLASSIFICATION: Full-time, Exempt
SUMMARY: The Marketing and Communications Manager is responsible for expanding di Rosa’s visibility and engagement with the public—locally, regionally, and nationally—through strategic communications, media outreach, and audience-building efforts. The position reports to the Executive Director and serves as a member of the senior management team. The position works collaboratively with Development, Education, Curatorial, and Visitor Services staff to enhance public awareness of di Rosa and its mission through integrated messaging and brand identity.
About di Rosa: di Rosa Center for Contemporary Art is a catalyst for transformative experiences with contemporary art of Northern California. The nonprofit art center presents dynamic exhibitions and educational programs for all ages and houses a significant collection of contemporary Bay Area art. A wide range of styles, media, and subject matter provide an overview of the creative energy and freedom to experiment that characterize this region of California. The di Rosa campus features galleries, a sculpture park, a 35-acre lake, and a wildlife preserve, all located on 217 scenic acres in Napa Valley’s famed Carneros region. For more information, visit dirosaart.org.
Enhance di Rosa’s public profile in the local community, greater Bay Area, and nationally
Ensure articulation of the Organization’s identity and consistent communication of brand identity, mission and values both internally and externally
Actively promote di Rosa’s collection, exhibitions, and programs to a wide range of audiences to maximize attendance and engagement
Serve as the media liaison: lead all media relations, from editorial coverage to ad placement, and cultivate relationships with community partners to reach target audiences
Manage the design, appearance, production and distribution of all print and electronic materials to ensure consistency with the Organization’s brand
Serve as a member of di Rosa’s senior management team to identify and provide guidance on pressing issues in order to accomplish the organization’s overarching strategic and operational priorities
Build professional relationships with community and marketing partners
Develop and produce annual marketing and communications plan, budget, and schedule with strategies to advance di Rosa’s mission and expand its audience
Write and disseminate press releases and publicity materials to a multitude of media outlets
Manage all media inquiries, photography requests, and interviews with staff
Maintain information submissions for inclusion in public listings
Promote events and educational programs to media and community; oversee calendar submissions to a variety of publications
Conduct tours of site as appropriate for media representatives and marketing groups
Determine ad buys in relation to marketing plan and budget and strategize placement in a variety of channels, online and print; facilitate ad design, payment negotiations and contracts
Manage contracted public relations consultants and interns, providing expertise, guidance, and clear objectives to achieve institutional goals
Supervise photo and film shoots by media outlets in collaboration with Visitor Services, Curatorial, and Facilities staff
Direct all communications—internal and external, digital and print—to enforce editorial standards, institutional professionalism, consistency, and adherence to brand
Generate, manage, maintain and monitor online content and social media; ensure new and consistent information is posted regularly
Maintain di Rosa’s website; craft and publish content on an ongoing basis
Manage the development, distribution and maintenance of all print and electronic collateral including:
o e-Newsletter and digital announcements
o Postcards/flyers/brochures/invitations for exhibitions, public programs, and fundraising events o Institutional brochures and rack cards
o Institutional collateral/business system
Provide production management on marketing-specific projects with contracted photographers, designers, programmers, and printers
Support the development of new wayfinding and other visitor-centered communications
On behalf of the Executive Director and senior staff, shape internal and external communications including those concerning public policy, collection care and rotation, and subject matter of exhibitions
Develop strategies to increase awareness of di Rosa activities, including tours and educational programs
Work in partnership with the Development and Education/Civic Engagement departments to represent di Rosa with a broad array of constituents and promotional partners
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
Excellent written and verbal communication skills for both internal purposes and external audiences
Experience writing press releases and content for websites and social media
Experience overseeing the design, editing and production of print materials and publications
Entrepreneurial self-starter with the ability to create and implement new initiatives while managing multiple projects and initiatives concurrently
Innovative, out-of-the-box thinker and creative problem solver
Commitment to working in cross-functional teams and the ability to position discussions at strategic and tactical levels
Commitment to work collaboratively with all constituent groups, including staff, board members, donors, volunteers, program participants and other supporters
Experience managing and supervising contracted consultants, interns, and temporary staff
Excellent computer skills, including Adobe Creative Suite, WordPress and/or other website content management systems, and e-communication platforms
Experience developing and managing budgets
Minimum five years of experience in marketing, communications and public relations with demonstrated success, preferably in the cultural sector
Bachelor’s degree in journalism, marketing, public relations or equivalent related experience.
Comfortable working at an arts center; knowledge of the contemporary art world preferred
Working Conditions: di Rosa Center for Contemporary Art is located on 217 acres in the Carneros region of Napa Valley. Applicants must be comfortable with and enjoy nature, including native waterfowl. Must be able to actively lead and participate in tours on rugged terrain. Must possess a car and valid driver’s license and be willing to work occasional nights and weekends.
Compensation and benefits: This is an exempt position. Benefits and compensation will be based on breadth of experience and fit with the knowledge, skills and abilities described in this position.
To Apply, Please provide the following:
Cover letter addressing your interest in the position
Resume with education, employment history, writing and design samples, and contact information for 3 references
Application materials should be submitted in PDF format.
To learn more about di Rosa, visit www.dirosaart.org
Please note: di Rosa Center for Contemporary Art is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, gender or gender identity, national origin, disability, age, citizenship status, marital status, Vietnam era or special disabled veteran’s status, sexual orientation or other bases protected by law. di Rosa makes reasonable accommodations for qualified applicants and employees with disabilities as defined by and in compliance with California law.